SaaS Growth Starts with Strategic Clarity
Your Go-To Fractional Chief Marketing Officer and Revenue Architect
I help SaaS founders bridge the gap between strategy and execution — as your Fractional CMO with deep marketing expertise and a Revenue Architect’s system thinking.
Together, we sharpen your positioning, focus your GTM, and drive growth that actually converts.

Trusted by Startups, Accelerators and Growth-Stage Teams













Founders shouldn't have to fix marketing from the CEO seat.
- You didn’t start a company to babysit marketing.
- But here you are — context-switching between fundraising, hiring, and trying to fix GTM with freelancers, playbooks, and half-baked tactics.
- You know growth is slipping through the cracks.What you don’t need is another campaign.You need someone who can lead marketing, align GTM, and build systems that scale.
When GTM is unclear, growth stalls.
- Positioning gets fuzzy
- Teams execute without focus
- Budget burns with little ROI
- Fundraising gets harder
That’s not a marketing problem. That’s a leadership gap a Fractional CMO can fill.

A Fractional CMO with Deep Marketing Experience and System-Level Thinking
- As a SaaS-specialized Fractional CMO, I bring more than a decade of marketing experience to the table — from brand and demand to GTM strategy.
- I don’t just execute campaigns. I design marketing systems that support real revenue outcomes.
- Backed by T2D3 frameworks and Revenue Architecture, I help startups:
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Design and execute GTM
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Build a focused, sustainable growth engine
What Customers Say
We’ve built a really strong (marketing) foundation together, the sessions over the last couple of weeks were awesome. 🚀
Highly recommend other founders looking to level up their marketing to have a chat with Hovik, working with him has been great & impactful.
Emin YounanCo-Founder at Narmin 
Hovik Torkomyan was a standout mentor in our acceleration program in Armenia. His workshop, ‘From MVP to Product-Market Fit and Beyond,’ delivered clear, actionable strategies rooted in deep SaaS marketing expertise. Hovik’s structured approach and methodology provided immense value to our founders, equipping them with the tools to scale effectively. We highly recommend him to any startup or accelerator looking for results-driven marketing leadership.
Alfredo Gomez SoriaDirector of Corporate Relations at Plug and Play Tech Center 
Hovik is someone who always gives before he asks. His methodology and frameworks are not only thoughtful and effective but work so well because Hovik truly invests in the success of others.
He simplifies complex challenges and operates from a place of genuine commitment—a rare combination.
Vincent WijdeveldCo-Founder at Cocraft 
We are sincerely grateful for the dedication, creativity, and leadership that Hovik brought to eLabNext.
The milestones we’ve reached and the achievements we’ve made are a testament to his hard work and will carry on long throughout the company.
Erwin SeinenCo-founder at eLabNext 
I can truly say that Hovik's MVP to PMF program is invaluable. It provided us with the clarity and direction needed to define our positioning, refine our messaging, and develop a practical, actionable go-to-market strategy that set us on the path to achieving product-market fit.
Juan ChaustreCEO & Co-Founder at Franki AI 
Hovik has an exceptional ability to cut through the noise and point you in the right direction. In a world where marketing is often filled with buzzwords and complexity, his clarity, deep expertise, and straightforward approach are refreshing. He helps you focus on what truly matters and guides you toward the most effective path to reach your goals. His simplicity, insight, and flexibility make working with him both productive and inspiring.
Diana OganesianCo-Founder at Sestive & New Nörm 
I had the pleasure of working with Hovik in the EU-funded D2XCEL program, which focuses on scaling European deep tech and digital ventures in supply chain management and trade finance. He is an experienced, versatile, and passionate mentor with deep expertise, cross-industry experience, and a strong network of connections. Hovik dedicates his time and effort to genuinely guiding startups, fostering collaborative dialogue through a hands-on approach and utilizing proven, actionable tools that enable ventures to scale effectively. His mentorship not only accelerates growth but also boosts confidence within startup teams.
Katarzyna KowalskaPresident & Co-Founder at UNIMOS Alliance 
Hovik Torkomyan immensely supported our incubation startup teams during different development stages. Teams received a comprehensive understanding on creating their value proposition and shaping their go to market strategies. The workshops were amongst the highlights of our Incubation Program
Bella VasilyanHead of TUMO Labs at TUMO 
Hovik’s mentorship during the acceleration program at Maastricht’s Center for Entrepreneurship and Innovation was transformative. His practical, experience‑driven advice brought focus and momentum to our startups’ go‑to‑market strategy. His translation of theory into clear, startup‑ready tactics, and his straightforward, expert guidance made a real impact. We couldn’t have asked for a better mentor.
Predrag KončarStartup Program Lead at Center for Entrepreneurship and Innovation - School of Business and Economics, Maastricht University 

Results that Speak for Themselves
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Doubled ARR for a SaaS scale-up
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Happy customers
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Startups helped through GTM and Revenue Architecture